Latest Pour reaches people who spend real money on what they drink: home enthusiasts, hospitality professionals, and the trade that supplies them. Here is how to work with us without annoying them.
25k
Monthly readers (target)
38%
Trade / hospitality
4.1k
Newsletter subscribers (target)
52
Editions per year
Launch targets, reviewed quarterly. Audited numbers will be published here after our first full quarter.
Who reads us
Home enthusiasts between 25 and 54, concentrated in the Midwest with a national readership in the top 50 metros. Roughly a third work in or adjacent to hospitality: buyers, bartenders, sales reps, and independent retailers. They read on mobile in the morning and on desktop at lunch.
Formats & rates
| Placement | What you get | Rate |
|---|---|---|
| Newsletter sponsorship | One dedicated block, top of The Pour Over | $450 / send |
| Homepage takeover | Leaderboard plus rail unit, seven days | $1,200 / week |
| Section sponsor | Unit on one section front, 30 days | $800 / month |
| Podcast pre-roll | 30-second host-read, one episode | $350 / episode |
| Sponsored story | Clearly labeled, written by our desk | $1,500 |
| Classified listing | Events, jobs, and releases, 30 days | $75 |
How we work
- Every paid placement is labeled. Sponsored stories carry a sponsor note at the top and are never counted as editorial.
- We do not sell coverage, reviews, awards, or inclusion in roundups. Rates above buy space, not opinions.
- Alcohol advertising follows the industry code: no targeting under 21, no claims of health benefits.
- Creative is due five business days before the send or launch date. We can build simple static units in-house.
Talk to us
Advertising and partnerships: ads@latestpour.com. Press releases and news: use the submission desk. We answer within two business days.