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The New American Amaro Is Not Trying to Be Italian

Bitter is having a moment, and the distilleries making it are done apologizing for not tasting like Milan.

Copper pot stills inside a distillery

For years, American amaro was a copy of a copy: cola-dark, orange-forward, and politely bitter. The new wave tastes like the country it was made in — pine, sorrel, dried cherry, even coffee — and it is better for it.

At North Shore Distillery, the house amaro starts with locally foraged yarrow and ends with a syrup made from spent coffee grounds. It is not a digestif in the traditional sense. It is closer to a cocktail ingredient that happens to be delicious on its own.

Bitter without the costume

The category’s growth is small but real. Bartenders want lower-alcohol modifiers that taste like something. Drinkers want a second pour that does not end the evening. Neither group needs another bottle that tastes like Fernet with a marketing budget.

The best of the new releases share a quality: restraint. Bitter is a seasoning, not a personality. The distilleries getting it right are the ones willing to let a single botanical lead.

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